Hannah Grimes includes the center for entrepreneurship and the marketplace. Three different brand identity proposals were created in black and white and two-color version. Each proposal has been designed, starting first with a brainstorming session. From the sketches were selected more interesting ideas and then converted to a digital version in Adobe Illustrator. Each proposal emphasizes its attention on aspects that identify the company, from decomposing letters to recreating the logomark to using shapes and letterforms. More details for each proposal are evidenced here below.
Black Version
Two-color Version
Sketches
