J&V Branding

J&V is the logo designed to celebrate Josh and Vanessa’s wedding. The initials of the couple combine to form a maple leaf, the symbol at the heart of their design. The logo is available as black and white version, reversed and color version.

The brand identity was extended to collaterals such as menus and programs, as well as laser-cut wooden shapes. Among these were the wedding favors with a maple leaf with the logo at its center and the cake topper, both designed in Adobe Illustrator. For the wedding cake, a projection of the cake topper was created and provided to the bakery, which used it to produce a matching design.