BuildingGreen Promotional Animation

The animation was created to promote firm-wide subscriptions. Based on an initial script, the brainstorming phase produced sketches divided by shots and scenes. The development of these shots and scenes, along with their transitions and orientation, was defined in storyboards to guide the next phase.

After this step, all styleframes with illustrations were created, using the primary and secondary colors from the brand identity palette. The compositions made use of these colors with attention to contrast, balance, and the relevance of the subject within each shot. The secondary colors — dark blue, cyan, orange, and violet — were also used to represent the company's forum networks and were applied in specific scenes where the online community was mentioned.

All illustrations were then imported into Adobe After Effects to create the animation. Set in an imaginative world, the animation alternates between scenes with abstract elements and lines, with text following the timing of the voiceover and music. The logo animation was applied as both an introduction and conclusion to emphasize the branding.