Introducting the Digital Platform

The Sizzle Reel was created to introduce AMS (Advisor Management System) and demonstrates how the platform integrates seamlessly into a practice's daily workflow helping advisors run their business more efficiently through purpose-built frameworks, tools, and best practices. The video showcases the platform's key features while highlighting the resources available to support clients throughout their journey.

Producing the video involved several distinct phases: designing styleframes in Adobe Illustrator to establish the visual language, building animatics in Adobe After Effects to bring those frames to life, and incorporating supplementary footage including high-fidelity prototypes previously developed in Figma to ground the piece in the real product experience.