Corporate Strategy Consulting Assets
The Signature
Designing a signature for Consulting in Corporate Strategy was the first step to help protect sensitive information, acknowledge the team signing off on deliverables of a larger organization, and reinforce the company's identity. Applying a signature on documents helped clarify responsibility and ensure a professional, consistent image. The signature has been used on emails, deliverables, and tools. As a result, different variations of the signature, including a reverse version, were developed to adapt it to different assets such as presentations, reports, and other client-facing communications.
Co-branded Assets
Another item developed while working closely with Consulting was the need to build co-branded assets tailored to their clients, designed to preserve the integrity of the company's branding while also incorporating the client's brand. These assets also needed to be templatized to improve the operational efficiency of a small team, allowing them to focus more on responding to client needs by using templates that could easily adapt to content.Turning documents into templates makes it possible to create reusable layouts with a defined, uniform style that aligns with branding. The example below includes two types of documents.
The White Paper
The White Paper shown here is an example of a reusable document template built in Adobe InDesign. It was designed to be used by various stakeholders and can be easily adapted for different projects or content needs. This template incorporates a range of structural elements, including charts, tables, icons, and section layouts, which help maintain consistency and clarity across documents.
Additional assets such as PowerPoint and PDF templates were built to support the Consulting team in their client-facing communication. All design elements conform to the brand guidelines, including color palette, typography, and visual patterns applied consistently throughout.
The PowerPoint Presentation
PowerPoint presentations are among the most widely used documents by Corporate Strategy for external communication with clients, including building slide decks for their consulting services. Creating an adaptable template was key to enabling Consulting to more easily incorporate client branding while making informed decisions. The template consists of a collection of layouts that allow customization within specific guidelines, incorporating colors, icons, charts, and other design elements. A guide is provided within the PowerPoint to enable anyone on the Consulting team to follow steps on how to integrate a client's logo into the template. Different layouts allow for scalability and customization to create a consistent look.
