A Shift Toward Low-Carbon Concrete

This project was created for a client focused on decarbonization. The concept of the path to low-carbon concrete was translated into a challenge-based game featuring an interactive map, where different characters move along the path to various locations, working their way through the decarbonization process. Each character is represented on a card that provides background information, giving players context and personality to connect with as they progress. Along the path, a group of characters participates in each challenge together, and players can access shortcuts to advance more quickly or take alternate routes through the game.

The project involved several key stages, beginning with brainstorming initial ideas and gathering inspiration from various illustration styles and visual references. Wireframes played an essential role early on, allowing the team to test and refine possible page structures and layouts before committing to a final direction.

All scenes and characters started as rough sketches to capture initial concepts, then went through multiple rounds of iteration and refinement before evolving into fully illustrated, polished versions.