Operational Transformation HUB

The Operational Transformation HUB was designed as an interactive exhibit for the Commonwealth offices in Waltham and San Diego. The intent of the installation was to raise awareness about the new product-centric model as part of the Operational Transformation effort. The Advisor Experience Strategy team was at the core of this project, shaping what the experience would look like from creating a list of print assets based on the available physical space to building the actual structure. Additionally, the right vendor was selected for each item depending on size and setup requirements.

Initial mood boards began to paint a picture of the project's direction in terms of style. All assets align with Commonwealth branding, making use of citron and dark green, black-and-white images, and green icons. The minimalist style balances color with white space, creating contrast across the variety of layouts, from the tower at the main entrance to the installation on the third floor.

Additional assets were also developed for the digital experience to create continuity with other applications throughout the office. Examples include banners for the internal website and displays, an email template, and more.