Unreasonable Hospitality Campaign

The Campaign was built with inspiration from the book Unreasonable Hospitality by Will Guidara. It focuses on five key behaviors that encourage employees to explore, practice, and recognize how everyday work can improve the culture of the organization, as well as the quality of the final work delivered to clients.These five behaviors were at the heart of the campaign, and each one was assigned to a dedicated team. Every team led the campaign during a specific phase, helping bring their assigned behavior to life for that period of time.

As part of the Advisor Experience Strategy team, I worked on assets and the final installation for the main campaign, from designing stickers to creating a variety of other materials and working on building the installation. During the campaign's different phases, I was an active contributor of teams from other departments, bringing ideas and design assets that helped turn concepts into something real and tangible.